The Relevance of Your Brand’s Core Values

The Relevance of Your Brand’s Core Values

Let’s pretend that you are a potential client of IHSAAN MARKETING and we’ve just sat down at Starbucks or signed into our Skype session to conduct a consultation. When people seek consultations with a Branding & Marketing Communications consultant like myself,...
The Value of The Small Business’s Story

The Value of The Small Business’s Story

As a Branding & Marketing Communications Consultant, my first job is to help you as a business owner to tell your story. That’s putting it simply of course, but essentially, that’s what I do. Branding is storytelling. The tools that I use, whether web design,...
What Pokemon Go Teaches us about Branding

What Pokemon Go Teaches us about Branding

Unless you’ve been hiding under a rock for the last week, chances are you’ve heard about the world encompassing phenomenon called Pokemon Go. What you may not know is what Pokemon Go can teach the average business owner about branding. I’ll get to that in a...